Unlocking the Power of First-Party Data: Agility in a Changing Digital World
Starting in early 2024, Google is phasing out use of third party data collection (cookies) and now rendering first-party data the most important information for digital marketing. Whereas third party...
View ArticleHow to create personalized subscriptions using Zephr
In today’s digital landscape, the unique personalization of subscription offers is a critical component that dictates success. Truly personalized subscriptions require tailoring a subscription to a...
View ArticleStrategic Insights from Zuora’s Subscribed Institute Executive Breakfast in...
The New Era of the Subscription Economy Insights from Subscribed Institute Executive Breakfast London Zuora’s Subscribed Institute Executive Breakfast in London was a confluence of data, strategies,...
View ArticleZEOs Investing in Women this International Women’s Day
With International Women’s Day coming up, our Z-Women ZRG (it’s what we call our ERGs—we ❤️ z’s.) is kicking off the year by creating intentional spaces for the members of Z-Women and inviting all...
View ArticleLeveraging First-Party Data for Audience Growth and Personalization
The quest for audience growth has become increasingly complex, yet the solution remains rooted in something quite fundamental: data. Not just any data, but first-party data, a treasure trove of...
View ArticleAcquisition Strategies for Modern Media: Transitioning from Print to Digital
3 Creative Acquisition Strategies for Print-to-Digital Publishers “The most effective retention strategy is a really good acquisition strategy. If we want to improve retention, we have to be better...
View ArticleRecurring revenue opportunities in Adobe Commerce
Modern businesses are embracing and experimenting with how they think about business models and monetization strategies. Monetization is how businesses create value, bring that value to market, and...
View ArticleWhy you need to incorporate AI into your payment fraud protection
Payment fraud has always been a cat and mouse game: technology advances, fraudsters adapt, and the cycle continues. But imagine if we could stay one step ahead using AI. With cyber-fraudsters becoming...
View ArticleHow revenue automation can support your business initiatives
How do you know if you need more revenue automation? As your business grows and scales to meet changing customer needs, shifting industry trends, and compliance requirements, you will inevitably find...
View ArticleKey features and capabilities to look for in revenue automation software
Are you automating enough? According to a recent survey, 74% of revenue accounting teams perform manual interventions on a daily basis to process transactions and 68% report not having the right...
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